manage your technology

Recently I am taking a course called management of technology. I realized that as an engineer, we also have to know the skill of business.We can be an inventor and also entrepreneur.We have to know how to protect our right when come out with new invention. I was surprised that Thomas Edison that came out with so many invention ,still can success as a businessman. I thought he is just a normal scientist that only know how invent things. The most clever things he did was he patented his invention to protect his invention. He was so amazing that he had 1093 name under US patent.He was also one of the best inventor that good in using the power of marketing and advertising.That is why, he become a role model for our course.

First of all, we should know what is technology and industry.Our main focus on this course is innovation.I have found that many electronic company are using this word in their company website. Innovation is create one invention that is useful and nobody have created it yet. America have the most innovation,why? I think is because of the education system, environment and they are more open minded. They are very fast in accept changes. Asia country is more conservative, sometimes it is quite difficult to accept new changes.However they are changing bit by bit now.

We also learn which way is the best way to advertise our product.Compare to internet,nowaday advertisement in television is still more efficient. There are less distraction and a group of people can sit and watch together and discuss about that product. While the personal computer is only use by one person at a time.

We still have to know how to differentiate patent,trade names, trade marks, brand name and product. We have discuss about various product such as coca cola, chip, thermos.Many products lost their trademark protection such as nylon is no longer a brand. Do you notice that some product have registration symbol (R).

We learned about various type of strategic and innovation management, life cycle of technology and analyse different type of business model.Also learn about how to compete in the market and many high technology as an example such as robotic surgery. We also studied about global company's profile.

Of course,we cannot run from presentation for this course. I found that I still cannot organize my information and my thought systematically. This is not my first time to present but my weakness still no improvement yet. I easily lost control and cannot focus on the main topic and misinterpret other people's question.The way to be the top technical presentor is still very way.

Almost every courses in this training centre have to do presentation. I suppose to be get used of it but sometimes still feel panic.A lot of things have to be improved.I can only say to myself:never give up,keep trying:D